The Marketing Strategy Assessment

Developed by Duct Tape Marketing to help business owners assess and discover which of the 10 key marketing factors could be holding your business back...

Simply answer 10 questions about your business’ current marketing. 
  • Get a tailored report based on your answers
  • Quick fire questions in under 5 minutes
  • It’s completely free
  • Find out what activities will bring you the most impact

Take the Assessment

You’ll be scored on the 10 key areas that may be holding your business back.

Ideal Client

You can't serve everyone, not profitably anyway. By narrowing your focus to your best clients, you get to serve only ideal clients. 

Core Message

A core message allows you to stand out in minds of those clients who need you and will gladly pay a premium to work with you. 

Online Presence

The thing that's changed the most in marketing is how people choose to become customers - meet them where they are!

Lead Generation

Once you narrow your client focus and attract with a core message, it's simply a matter getting your message seen in the right places. 

Lead Conversion

Creating an amazing customer journey leads your prospects to the only logical conclusion - they must work with you. 

Content

Content is no longer a tactic, it's the voice of strategy and the most effective tool for guiding prospects along the customer journey.

Retention

It's so much easier to do more with customers who already trust you than it is to go find new customers - this is where scale happens. 

Referrals

If you do great work, some people will talk about you, but if you intentionally amplify your referability, it will rain referrals. 

Metrics

The hardest part of marketing is understanding what works and what doesn't - if you don't have a plan to measure, you'll be guessing. 

Marketing Plan

When you develop and work from a plan, even one that evolves, everything smoothes out and every team member knows what to do next. 

How it works:

This assessment was designed to be easy, yet effective in identifying areas of improvement within your marketing strategy.

Answer 10 quick questions

These questions help us to identify your key strengths and weaknesses for more accurate results.

Receive your results

Once you have finished, your answers are then pumped through an algorithm to produce your final report.

Review our recommendations

Based on your score we will provide practical next steps for you to take to improve your marketing.

Download your PDF report

Use the PDF report with your personalized recommendations as a roadmap moving forward.

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